realestate.co.nz is operated by the Real Estate Institute of New Zealand (REINZ). The site is a comprehensive meta-directory of listed properties in New Zealand and is currently the second most popular real estate site in New Zealand.
The site boasts a number of Web 2.0 features including RSS, Google Maps, microformats and AJAX. Every page, every search and every field has a corresponding RSS feed as well as email alert to which visitors can subscribe. This new site is of course search engine friendly, allowing spiders to traverse the site fully through text links. Dates and times of open homes can be saved directly to the calendar software such as Outlook, thanks to the use of microformats.
[ database | client admin cms | SEO ]
Visit the site: RealEstate.co.nz
Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.
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In this article written by Patricia Moore, author for NZ Marketing Magazine, Netconcepts makes the public scene, not for SEO, but for their marketing success.
Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.
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In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
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Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market?… If, for example, you wanted to reach women online, you could partner with a site like iVillage.com and build a microsite together, then have them promote it through their site and subscription lists.
Think about the sites you advertise on as potential partners. Join forces and create a microsite together and then promote it to a joint captive audience. Or make a deal with them and syndicate some useful content onto their site. For example, you could develop a whole library of useful tips and, rather than doing standard banner ads, you could provide these tips to your partner, who would then fold it with the rest of their content. Et voila!… “Sponsored content”!
Even better if, between the two of you, you can develop some sort of “hook” or viral component, such as a funny video, an addictive game, a downloadable ebook, worksheet, calculator, widget, etc…
Got an example to share of a site where the whole is greater than the sum of the partners? Post a comment!
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Zearth.com’s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasn’t ideal as you’ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so it’s a start.
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“We saw an overall increase of over 300% in our search engine traffic within the first 60 days of implementation. We are extremely pleased with our initial results and look forward to expanding our relationship with Netconcepts.”
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DM News is the leading trade publication for direct, database and Internet marketers. It is both in print and online.
This total site revamp included user interface, look and feel, database, back-end programming, with SEO built in. The archives, with articles numbering over 25,000, is now completely open whereas previously it was restricted. Deep links to old articles have been maintained through 301 redirects.
The new site boasts a number of Web 2.0 features, including comments, trackbacks and RSS feeds. There isn’t just one main RSS feed, but every category has an RSS feed. A blog, also developed by Netconcepts, offers more informal views from DM News staffers and contributors (including this glowing testimonial of Netconcepts’ efforts by DM News’ founder Adrian Countenay).
The sophisticated content management system (CMS) that powers the site was custom-built by Netconcepts and specifically tailored to magazine publishers.
[ database | client admin cms | SEO ]
Even though I’ve received dozens of requests for site gradings, this month I’ve decided to pick a site that didn’t ask for it. Why? Because this month I’m going to air some poor, unsuspecting black-hat SEO’s dirty laundry in order that you might learn from their mistakes and indiscretions, rather than subject a loyal Practical eCommerce reader to potential intense and unwanted scrutiny by search engine reps reading this article. There are so many sites out there committing search engine sins, it was really hard to settle on one.
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HEADQUARTERS
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Phone: (608) 285-6600
Toll-free: 888 207-1109
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Phone: (+64) 9 476-4601
infodesk@netconcepts.com
